We all know we gotta get ourselves out there and push out consistent quality content for our audience. But let’s be honest – it’s often easier said than done!
On one side, there are a million things you could talk about but then you also feel like a million things have been told before.
On the other, sometimes you feel like you have just nothing to say because your creative well is dry like the desert and hours of Pinterest browsing don’t seem to help.
Fear not friend – we got 7 awesome, simple, content-building strategies for you to help you get back on the content-creating horse and fill up that creative well!
1. Ask Your Audience Directly
One of the main things that often keeps entrepreneurs from posting content is because they fear their audience isn’t going to be interested in reading it.
The real problem here is not that you don’t have anything interesting to say/share but perhaps that you don’t know your audience that well. So that’s why you need to change that!
Your audience knows better than anyone else what they would like to learn more about from you, so ask them directly! Publish a couple of stories by asking your followers what they’re currently struggling with or what would they fix in their business if they had a magic wand.
You can also send an email to your subscribers and ask them to reply back – this will initiate a conversation and help you get your audience even better.
If you want to take it to the next level, you can invite some of your subscribers to jump on a 15 min non-sales call to chat about them and their business. Add a $5 Starbucks card as an extra incentive if you want 🙂
2. Find Content Ideas Inside Facebook Groups
Facebook groups are an amazing source of content ideas because they’re filled with people seeking answers to their questions.
Search for Facebook groups in your niche/industry and look out for interesting questions that you could create a post / reel / story / video / podcast episode about.
3. Use Good ol’ Google to Find Content Ideas
Google Search suggestions are excellent to help you narrow down a broader topic or come up with new ideas. Have a look at this example:
You can also use the “People Also Ask” and “Searches related to” areas at the bottom of the search results page for further inspiration:
4. Set Up Google Alerts for Inspo Right into your Inbox
Google Alerts is an awesome free tool that allows you to set up alerts for specific keywords and get a list of news and articles mentioning this keyword straight to your inbox. You can choose the keywords related to your niche and industry, as well as the frequency with which you would like to receive alerts to your inbox!
This is great to stay on top of the industry trends and for content inspiration!
5. Awesome Online Tools to the Rescue
There are tons of other online tools that can help you get content ideas, but one of our favorite ones is Buzzsumo. Buzzsumo finds the most popular content on the web related to any keyword you enter into the search bar “to generate ideas, create high-performing content, monitor your performance and identify influencers”.
Buzzsumo is a paid tool but you can search for a couple but you can use it for free with limited functionality to gain some inspiration!
6. The Other Media Giant – YouTube
YouTube is often overlooked as a place to get content inspiration but don’t forget that it’s basically a video search engine with tons of trending content! You can check out the trending videos or search for keywords in your niche or industry to see the most popular videos in that area.
If people are going through the effort of filming it, editing it and tons of people are watching it – then it’s probably a topic that is of high interest!
7. Educational Online Platforms
Platforms like SkillShare, Coursera or SlideShare are all amazing content inspo sources because they were built specifically to educate people and answer specific questions. Get nosey and look closely at the curriculum for trending courses in your industry to find ideas for content pieces!
Remember that when it comes to content – quality is better than quantity but what is most important is consistency. If imposter syndrome is what is holding you back from putting yourself out there and sharing content with your audience, then know that your audience is following you for a reason and is probably super eager to hear and learn from you!
Getting to know your audience and talking to them directly is what will help you most when it comes to creating consistent quality content, but hopefully those other six strategies will help you keep your creative juices flowing and fill up your creative well!